Big Bross Partnership: Go Distribution in DIY & Discount

The partnership between Big Bross and Go Distribution is now official: our commercial agency becomes the brand’s representative across DIY stores, garden centres and discount stores in Charente, Charente-Maritime, PACA and Occitanie. This mandate covers the full Big Bross range: microfibre cloths, dusters, floor washing, sponges, window cleaning and household brushware. For retailers in our regions, this marks the arrival of a French household cleaning brand with an accessible price point, in a cleaning aisle that turns year-round. Here is everything you need to know about the brand, the scope of the mandate and what this partnership means in practice for stores.

Big Bross: household cleaning brushware conceived in Grenoble

Big Bross is the household cleaning brand of Remue Ménage, a French home care specialist based in Grenoble since 2004. The brand has made a clear choice: washable, reusable microfibre — a durable alternative to disposables, designed for effective everyday cleaning.

The range covers all cleaning needs:

• microfibre cloths and cleaning cloths for multiple uses;
• dusting: dusters and duster heads;
• floor washing: mops, kits and buckets;
• sponges and scrubbing accessories;
• window cleaning: squeegees and microfibre sleeves;
• as well as general brushware and fabric care.

The positioning is one of accessible quality, designed for a broad retail audience rather than a niche market: practical products, clear on-shelf presentation and high stock turnover. Big Bross has a catalogue built for the cleaning and general merchandise aisles of major retailers — a genuine advantage when it comes to listing discussions.

The scope of the mandate: DIY stores, garden centres and discount stores, from Charente to the Mediterranean

The mandate entrusted to Go Distribution covers three channels: DIY superstores, garden centres and discount / variety stores, across Charente, Charente-Maritime, PACA and Occitanie. Our commercial agents already monitor the cleaning, general merchandise, home and garden aisles in these areas on a daily basis.

In practice, our teams present the Big Bross range to department managers and store directors, work on shelf layouts, manage replenishment follow-up and feed field insights back to the manufacturer. This is at the heart of a commercial agent’s role: being present, consistently, in every point of sale across the territory.

Discount and variety retail in France: a high-footfall channel

Discount and variety retail is a channel that manufacturers often underestimate, yet it generates considerable footfall and high volumes on cleaning products. The French landscape is organised around several national and regional retailers:

• Action, the leading discount variety retailer, in rapid expansion;
• Gifi, La Foir’Fouille and Centrakor, focused on affordable home furnishings;
• Stokomani and Babou, specialising in branded clearance stock;
• Normal and B&M, dynamic new entrants in personal care and household cleaning;
• and clearance channels such as Noz, trading in opportunistic buys and end-of-line stock.

These retailers share a common logic: low prices, fast turnover and a cleaning aisle where microfibre products and brushware find a natural home. Household cleaning brushware is a regular, high-repurchase purchase in this channel.

Household cleaning: a staple category, driven by microfibre

The cleaning aisle is not a seasonal impulse category: it is a staple category, purchased year-round, with well-defined peaks:

• the spring clean, the category’s key trading moment;
• back to school, a time for kitting out the home;
• the festive season, when consumers want a spotless home for entertaining.

Microfibre in particular meets a strong consumer expectation: cleaning effectively, with fewer chemical products and less single-use waste. A French range that is clear and accessible, such as Big Bross, fits squarely within this long-term trend.

Why this Big Bross × Go Distribution partnership

For Big Bross, this mandate addresses a question many manufacturers face: how to cover such a large territory effectively without employing a dedicated in-house sales force. By partnering with an agency that already calls on DIY stores, garden centres and discount stores across the region, the brand gains immediate access to established contacts, with no cold prospecting delay. This is one of the key advantages of working with a commercial agent: a variable cost structure tied to sales, and an existing knowledge of the store base.

For Go Distribution, the addition of Big Bross strengthens the portfolio with a fast-moving consumer category, perfectly aligned with the channels we cover. And for department managers in our regions, it means a French household cleaning brushware offer — clear, high-turnover and with a catalogue ready to work with.

Frequently asked questions

Which territories and channels does Go Distribution cover for Big Bross?

The mandate covers Charente, Charente-Maritime, PACA and Occitanie, across three channels: DIY stores, garden centres and discount / variety stores. It encompasses the full Big Bross product range.

What sets Big Bross products apart?

A French brand (Remue Ménage, Grenoble, since 2004), a clear commitment to washable and reusable microfibre, a complete household cleaning range and an accessible quality positioning with strong shelf turnover.

How do I list Big Bross in my store?

If you are a department manager or buyer for a DIY store, garden centre or discount store in Charente, Charente-Maritime, PACA or Occitanie, please get in touch with Go Distribution: an agent covering your area will present the catalogue and discuss possible shelf layouts.

A collaboration that starts on the ground

This partnership with Big Bross illustrates what Go Distribution has been offering French and European manufacturers since 1994: a regular presence in retail outlets, an in-depth knowledge of retailers and a listing process conducted store by store. The range is now being presented to DIY stores, garden centres and discount stores across Charente, Charente-Maritime, PACA and Occitanie. Are you a manufacturer looking for the right commercial partner for your products? Let’s talk.