Brands represented by Go Distribution: our sales portfolio

Brands represented by Go Distribution: our sales portfolio

The brands represented by Go Distribution are the best proof of our expertise as a multi-line sales agency. Since 1994, French and European manufacturers in the DIY, garden, hardware and PPE sectors have entrusted us with the distribution of their ranges across the South of France. This page presents our portfolio and how your brand can join it.

💡 Key takeaway: Go Distribution represents 7 brands in DIY, garden, fixings, security and PPE across 5 distribution channels, with 6 field sales agents, around 1,700 points of sale under management and 31 départements covered from Bayonne to Marseille.

A portfolio of complementary brands, never competing ones

Shelving in a large DIY store: listed products displayed and promoted on the shelf

A multi-line sales agency is judged first and foremost on the brands it champions in the field. Our portfolio covers complementary, non-competing product categories: stapling and nailing, fixings, PPE, storage, security, cutting tools and bathroom products. Every mandate therefore benefits from the full extent of our sales rounds, with no conflict of interest between ranges.

This complementarity is also an asset for distributors: our agents bring department managers and buyers a coherent offering that covers several product families in a single visit.

The brands we represent in the field

Multi-line sales agent presenting a product range to a store manager

Rapid — stapling and nailing

We present and manage the Rapid ranges with DIY superstores, hardware stores and industrial supplies distributors: product listings, shelf maintenance and in-store promotions.

Difac — personal protective equipment

For Difac, our agents develop the PPE business in industrial supplies, builders’ merchants and hardware stores, with in-depth product advice work alongside sales teams.

Mottez — storage and carrying solutions

We champion Mottez storage and carrying solutions in DIY superstores and garden centres: in-store installations, seasonal promotions and restocking follow-up.

SPIT — fixings

For SPIT, we develop the fixings business with builders’ merchants, industrial supplies distributors and DIY superstores, with product demonstrations and technical support for retailers.

Master Lock — padlocks and security

We represent Master Lock in the security aisles of DIY superstores, hardware stores and industrial supplies distributors: range listings, merchandising and point-of-sale follow-up.

Boku — Japanese toilets

For Boku, our agents present Japanese toilets to DIY chains and specialist distributors across our territory, with demonstrations and sales staff training.

Alpha Coupe — cutting tools

We develop Alpha Coupe cutting tools in garden centres, hardware stores and DIY superstores: prospecting, product listings and shelf-edge activation.

What every brand gets in concrete terms

Whatever the product category, our principals benefit from the same foundation of fieldwork:

  • Prospecting and product listings with chains and independents across our territory;
  • Regular point-of-sale visits: shelf maintenance, restocking, relationships with department managers;
  • In-store promotions and demonstrations;
  • Field feedback and reporting: competition, pricing, distributor expectations.

That is the whole point of an outsourced sales force: you gain immediate access to a network built over 30 years, without recruiting. We set out the maths in our article why outsource your sales force.

Numbers that speak to manufacturers

Our portfolio is backed by a proven organisation:

  • 30 years of experience: agency founded in 1994;
  • 6 field sales agents and 1 administrative assistant;
  • Around 1,700 points of sale under management;
  • 31 départements covered across PACA, Occitanie and Nouvelle-Aquitaine, from Bayonne to Marseille;
  • 5 channels: garden centres, DIY superstores, builders’ merchants, industrial supplies and hardware stores.

Your brand can join this portfolio

If you are a French or European manufacturer and your products fall within DIY, garden, hardware, tools, fixings or PPE, your range has a place alongside ours. The framework is simple: an exclusive distribution mandate covering the South of France, which guarantees your brand the full commitment of our agents across your territory.

We assess every application against one key criterion: complementarity with the existing portfolio. This is what protects our current and future principals.

Frequently asked questions

How can my brand join your portfolio?

Contact us with an outline of your ranges, your pricing and your objectives for France. We check complementarity with our current brands, then we jointly define an exclusive distribution mandate covering our territory.

Do you represent brands that compete with one another?

No. We turn down ranges that compete directly with an existing principal. Every brand in the portfolio therefore enjoys the full commitment of our agents.

Through which channels would my products be distributed?

Depending on your product category: garden centres, DIY superstores, builders’ merchants, industrial supplies and hardware stores. We define the priority channels together when scoping the mandate.

Which geographical area do you cover?

The South of France: 31 départements across PACA, Occitanie and Nouvelle-Aquitaine, from Bayonne to Marseille. Six field agents share around 1,700 points of sale between them.

What follow-up will I receive as a principal?

Regular reporting on visits, listings secured and restocking, supplemented by field feedback on the competition and distributor expectations. You retain a precise view of your market at all times.

Looking to distribute your products in France?

Go Distribution places your ranges in garden centres, DIY superstores, builders’ merchants, industrial supplies and hardware stores — 30 years in the field across the South of France.

Let’s discuss your project

Rapid, Difac, Mottez, SPIT, Master Lock, Boku, Alpha Coupe: these brands trust us in the field, some of them for many years. If you would like yours to join them, let’s talk: contact us to discuss your distribution project in the South of France.