Who are the commercial agents active in DIY?
Multicard commercial agents are professionals who work with large DIY stores to promote and sell products in the store’s sections (tools, hardware, gardening, plumbing, etc.). Their mission is to increase sales and optimize sales space by proposing new products and improving the arrangement of sections.
What are the missions of commercial agents?
Multicard commercial agents work closely with store managers and section managers to identify consumer needs and propose suitable solutions. They are also in regular contact with suppliers to negotiate the terms of purchase and sale of products, as well as bringing their on-the-ground perspective. They often work by ensuring the respect of your distribution strategy, by following the 4P rule:
- Product: the right product
- Place: in the right place
- Price: at the right price
- Promotion/Advertising: Any communication that would boost sales of a product.
Skills required for commercial agents in DIY
The skills required to perform this job include a good knowledge of DIY products, a good ability to communicate and negotiate, and a good understanding of sales techniques. Multicard commercial agents must also be able to work as part of a team and effectively manage their time and schedule.
Brands and distribution channels in DIY
In France, large DIY stores such as Leroy Merlin, Castorama, Brico Dépôt, Mr Bricolage, etc, are important clients for DIY manufacturers. Commercial agents allow manufacturers to provide regular and quality follow-up to these distributors. These companies are visited regularly by agents who ensure proper product referencing and visibility.
Type of remuneration
Multicard commercial agents generally work with fixed-term contracts for specific missions (implementation, promotions) or indefinite contracts that include all their areas of expertise. Remuneration varies depending on experience, skills and missions assigned. It can include a fixed salary and/or sales commissions and/or performance bonuses.
In conclusion, multicard commercial agents play an important role in the development of sales and sales space of large DIY stores in France. They work closely with store managers and department managers to identify consumer needs and propose suitable solutions. The skills required to perform this job include a good knowledge of DIY products, good communication and negotiation abilities, and a good understanding of sales techniques. Large DIY stores are strategic customers for DIY commercial agents in France.